Client
Year
Resources
- Brand research
- Adobe CC
- WordPress
Timeline
- Overall: 5 weeks
- Discovery & Research: 1 week
- Design/Development: 4 weeks
Establishing brand luxury and wellness for a mobile med spa.
By clearly defining their audience and highlighting key differentiators, Lume Aura was able to increase awareness of their new brand in their target market.
The brand concentrates on individuals who are familiar with or interested in cosmetic treatments such as Botox and laser body sculpting, and provides its services in an environment that is most comfortable for the client. Unlike over-the-counter supplements, Lume Aura’s drip infusion treatments are a high-quality, luxury option for individuals looking for an extra boost to their health and appearance.
Problem
To create a brand online presence that would attract their well-defined target consumer and empower them to pursue health and healing on their own terms.
Solution
Online branding and assets were created that embodied achieving better health and self advocacy for all of their clients. Customers could browse services and link to online booking where they can schedule at their convenience.
Brand Research
Overview
Historically, people have not always had the option to personally take extra care for their bodies outside of the traditional healthcare pathways. In recent years there has been much of an increase in seeking alternative methods that boost health advantages including ways to look and feel younger, and to increase quality of life. That is why more individuals are proactive and don’t wait until they need to go to the doctor.
Drip infusion is a great way to provide tailored, individual care to those seeking wellness with an array of options including: immunity, anti-aging, athletic recovery, vitamins, hangover recovery, and more. Drip infusion has the advantage; you skip the normal pathways of ingesting supplements and vitamins by getting it directly into your system intravenously. This means more supplements—at a faster absorption rate—into the body.
Drip infusion is not your everyday over-the-counter supplement. It’s a serious, high-quality luxury for individuals concerned with getting that extra advantage to their health and appearance. These individuals are most likely familiar to or interested in cosmetic treatments including Botox, laser body sculpting, and more.
Whether it be drip infusion or other future treatments, this new business will focus on providing client cosmetics and well-being in a comforting environment by qualified practitioners.
Target Audience
- Female (primary) and Male Adults, Ages 20-65
- Middle aged
- Wealthy
- Owns a nice home
- Works at a “Koch Industries” (for example) or private business
- Plays golf
- Enjoys the spa on a regular basis
- Primary reason for usage is vanity and minimizing aging effects
Important Outcomes / Desired Sentiments
- I did something good for my well-being today.
- I feel better after my visit.
- They are very professional and trustworthy.
- I feel like I went to the spa.
- I had a memorable experience.
- This is well worth the money.
Competition / Mentioned Brands
- ICT IV
- Pearl
- Plastic Surgery Centers
Objections to Overcome
- I’m afraid of needles.
- It’s not worth the cost.
- I’m not sure I trust the products in my body.
- Are they qualified to do this?
What We Value the Most
- Experience: We want to give you luxurious care.
- Personal well-being: We want you to look better and feel better when you use our services. We believe our service provides real results.
What Makes this Business Different (special)
- You have the ability to be proactive with your health and wellbeing.
- You can look and feel younger for a fraction of the cost of cosmetic surgery, injections and treatments.
- Our service is convenient.
- Our service is exciting.
- We will treat you like you’re at the spa.
Brand Personality
In 1997, Stanford Professor Dr. Jennifer Aaker presented the Dimensions of Brand Personality, based on extensive research of the general characteristics of organizational brands across the world. As a result of her resource, she concluded that brands predominantly fall into a combination of five brand personality dimensions.
Sophistication
Emphasizes the luxurious experience a customer will receive. Clients want high-quality products and deserve to be pampered.
Competence
Emphasizes an operation where clients can feel safe and trust that their practitioner is qualified.
Sincerity
The main brand trait expresses the understanding that every client’s walk in life is different. Genuine care and cheerful approach reinforces the desire to please each client to make their visit comfortable.
Sitemap & Wireframes
